I’m a Product Lead at ZOOP, where I own voting and ticketing for Eurovision Song Contest Asia 2026 — from research and flows to the roadmap, payments, and reading the numbers after every live show. I joined in January 2026 as Senior Product Designer and moved into product leadership in June.

Before that, I spent 7+ years designing web and mobile products, mostly in fintech — digital banking, payments, and white-label platforms — often as the only designer on the team, working closely with PMs, BAs, and developers. A Computer Science background means I’m comfortable in the technical details, but I always start from what’s clear for the user and makes sense for the business.

I do my best work on both sides of the line between what we build and how it works: looking at the data after a launch, deciding what to change, designing it, and getting it into the next sprint.

I was born in 🇺🇦 but now call Madrid, Spain home. Outside of design, you’ll usually find me doing Pilates, reading, traveling, or exploring the mountains with my dog.
I’m also passionate about mobile photography — capturing little moments of everyday life (you can peek at my work on VSCO ✨).